The societal stigma attached to certain people or demographic groups based on their perceived attributes or their rolein society leads to pervasive and overt discrimination. It can also lead to violence and exclusion that limits access to basic services and humanitarian assistance. During health crises, societal stigma often takes root and proliferates rapidly. This was the case during both pastEbola outbreaks and the HIV/AIDS epidemic.1Indeed, humanitarians and other first responders have identified stigma as a key challenge in the rapidly expanding global COVID-19 crisis. It is,therefore,critical that humanitarian organizations integrate strategies to counter stigma in the COVID-19 response. These strategies may also pave the way to improve how stigma is prevented and addressed beyond this pandemic.