Violence against Women and Girls (VAWG) is endemic in South Sudan. Approaches to end VAWG are barely making a dent in prevalence figures. Global evidence tells us that ending VAWG in conflict-ridden contexts is challenging on many levels. Our research points to the need for social and gender norm change approaches to be better contextualised within the political economy and through applying a nuanced critique of the role of culture in normalising many forms of…